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Module 2
* Explain the similarities, differences and relationship between HTML, XML, XHTML
* Explain what a packet-switched network is and how it operates, http://www.youtube.com/watch?v=HOaIqQAeaik
* Explain what a domain name is and how a business might seek to gain advantage in choosing its domain name .zaigham.ahmed skype id
Module 3
* Identify three online business Revenue Models and explain the characteristics of each model and identify the business type it is most likely to use that model.
* An effective site is one that the customer finds attractive and meets the objectives of the business. List and discuss the purpose of five objectives that a business should meet in the construction of the website.
* List and discuss the guidelines a Web designer should use when creating a website to meet the specific needs of potential customers.
* Discuss why an online business needs to establish the trust of its customers.
Module 4
* Discuss why a business marketing strategy might employ a marketing mix on the site to sell and promote their products
* Explain what is meant by the stickiness of a site and why it might be important to have a sticky site.
* Define Market Segmentation. Identify two market segmentations and discuss the similarities and differences between the two.
* One goal of marketing is to create strong relationships between a business and its customers. The five-stages model of customer loyalty attempts to explain this relationship. Draw a graph showing the sequence and shape of this model and explain how the relationship is developing in each stage.
* The Funnel Model is used as a conceptual tool to understand the overall nature of an online business’ marketing strategy. Draw a representation of the Funnel model and explain in detail what it represents.
* Banner Ads are commonly used advertisement. Explain what Banner Ads are and how businesses arrange for other Web sites to display them.
* Identify and discuss three types of online ads other than banner ads. http://www.youtube.com/watch?v=ZmXsOJtv1UE&feature=related
* Discuss the importance of an online business developing and maintaining a brand. http://www.youtube.com/watch?v=-nTkBhsUIRQ&feature=related
Module 5
* Discuss the similarities and differences between procurement and purchasing
* Discuss the importance of logistics activities for a Business operating online only
* Define EDI, explain how it works and discuss its importance to Business online.
* Define Supply Chain Management
* Discuss value creation and efficiencies in the supply chain
* Identify the technologies used with EDI and e-Commerce and discuss the advantages that technology can offer businesses and customers - http://www.youtube.com/watch?v=4Zj7txoDxbE&feature=related
* Discuss the characteristics of B2B marketplaces and identify which categories are seller-controlled and which are buyer-controlled.
Module 6
* Discuss how business can use social networking to facilitate their business
* Discuss the potential role of social networking in tertiary education
* Discuss the trends in mobile commerce and the challenges they offer to business.
* Discuss the similarities and difference between the different auction types
* Discuss the features eBay offers that contribute to its success
* Discuss what three actions a buyer might take to reduce the risk of buying on line through via an auction site
* Discuss three strategies a seller might take to reduce the risk of selling online through an auction site.
Module 7
* Identify and explain the influence of the four elements that define the relationship between geographical and legal boundaries.
* Discuss the elements of a valid contract using a purchase at a clothing store as your example.
* Discuss the implications of Implied Warranties and Warranty Disclaimers
* Discuss the differences between the rights granted under Copyright and those granted under a Patent.
* Define typosquatting and cybersquatting. Discuss why they have been popular activities in the past. Include in your discussion consideration of the ethical issue in such activities.
* Discuss how businesses can act ethically when dealing with customer data. Why might they do so?
Module 8
* Identify and explain the basic elements a Web Client/Server network
* Identify and discuss the function of two web server software types other than email.
* Discuss the benefits and drawbacks of electronic mail.
* Define Spam and discuss three strategies an online business might use to minimise the quantity of spam their employees receive.
* Describe four Web Server Hardware Architectures, (you may use a detailed drawing if you wish)
Module 9
* What considerations might influence a business in its choice of Web hosting services?
* List the functions you would expect to find on a B2C Web sites and explain the type of software that supports each function.
* Explain what Web Services can do and how they work, giving two examples.
* Compare and contrast the services provided by Basic Commerce Service Providers and Mall-Style Commerce Service Providers.
* Discuss the similarities and differences in software requirements for:
* small to midsize businesses,
* midsize to large businesses, and
* large businesses with existing technology infrastructure
Module 10
* Discuss the process most businesses follow when creating a security policy to protect their electronic commerce.
* You regularly purchase goods online. Discuss the advantages and disadvantages of allowing cookies to be written on your computer.
* Compare and contrast the security challenges of Java Applets, JavaScript and ActiveX Controls.
* Any message travelling on the Internet is subject to secrecy, integrity and necessity threats. Describe in detail the nature of each threat and how a business might guard against these threats.
* Identify three forms of encryption and describe how each form operates.
* Identify, explain three types of security threats for Server Computers and discuss strategies that should minimise the threats.
* Firewalls are an essential component of security for server computers. Explain in some detail what a firewall is and how it operates.
Module 11
* Identify and discuss the advantages and challenges of three common methods of payment used by customers when purchasing goods online.
* Define phishing.
* Describe how a phishing attack is implemented,
* What actions you would take to identify a phishing attempt and the actions you would take to ensure you were not hit.
* Discuss why financial institutions are concerned about phishing attacks and what they might do to warn their customers to combat the threat of such an attack.
Module 12
* Explain the steps that should be taken to plan an ecommerce initiative.
* Discuss, giving two examples, how a business may measure the benefit of their ecommerce initiative.
* To ensure the development of a competitive functional website, identify and discuss six factors that a small to medium size business should evaluate to determine the suitability of Web Hosting Service Providers.
* Compare the advantages and challenges of internal web development vs. outsourcing.
* Identify five formal management techniques in ecommerce implementation and discuss in some detail two of these techniques.
* eCommerce implementation and ongoing maintenance require the involvement of a wide range of staffing. Identify ten staffing roles and for each role explain their contribution to the eCommerce initiative.
* Discuss the purpose and outcomes of a post-implementation audit.
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